What is The LinkedIn lab?
Turn your LinkedIn into a platform that works for you, not against you.
The LinkedIn Lab is a 6-week live accelerator designed to help you build a brand that speaks for you clearly, confidently, and consistently.
Each week, we join you in a 60-minute co-creation session to help you:
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Define your niche, audience, and point of view
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Clarify your message and polish your profile
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Build a content strategy you can actually stick to
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Learn to use AI tools for consistency (without the overwhelm)
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Create three publish-ready posts with live feedback
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Develop a visibility and engagement rhythm that drives real results
You’ll leave the Lab with:
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A strong personal brand foundation
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A repeatable content rhythm
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Three polished posts ready to publish
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A 90-day roadmap to sustain your momentum
Week-by-Week Roadmap
(Your 6-Week Visibility Blueprint)
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WEEK 1
Personal Brand Foundations
WEEK 2
Build Your Content Pillars
& Messaging
WEEK 3
Content Strategy + Posting Rhythm
WEEK 4
Post Writing Clinic
WEEK 5
Network Growth & Engagement
Strategy
WEEK 6
Thought Leadership, Video & Future Planning
Perfect for founders, sales people, and leaders who want to:
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Build a consistent, authentic online presence
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Grow their network strategically
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Attract aligned clients, partners, and opportunities
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Use LinkedIn confidently — without burning hours online
If you’ve ever said “I know I should post more but I don’t know where to start,” this is for you.
Who It’s For?
Testimonials
“I used to scroll without knowing how to engage or build my presence. The LinkedIn Lab gave me clarity, a usable framework, and the confidence to show up intentionally. Helen’s straight-to-the-point guidance focuses on what truly works.”
Sanketh Koka
C-Suite Executive, Dubai
“I joined The LinkedIn Lab and finally learned how to show up on LinkedIn with a clear, authentic voice. Helen’s step-by-step approach makes it easy to advise, inspire, and solve real problems for your audience. It’s practical, confidence-building, and already benefiting me and New Evolution Design & Build. I highly recommend it.”
Thomas Edmonson
Sales Manager, Dubai
“When I joined the LinkedIn Lab, I was already active on the platform — but I didn’t have a clear sense of what my authentic voice actually was. Helen’s frameworks and her honest, straight-from-the-hip guidance helped me cut through the noise, sharpen my message, and finally show up in a way that feels like me.”
Kuntal Malia
AI Executive, Dubai
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Meet the Coach
Helen McGuire is a LinkedIn Top Voice, multi-exited entrepreneur, and author of The Female Founder Formula.
She’s worked with global brands like Meta, HSBC, and Amazon, helping leaders and founders build visibility and credibility online.
Through Identifii and The LinkedIn Lab, she’s coached hundreds of founders and professionals to build confident, consistent personal brands that convert.
