What is The LinkedIn lab?
Turn your LinkedIn into a platform that works for you online - and beyond it.
The LinkedIn Lab is a 6-part, self-paced course designed to help you build a brand that speaks for you clearly, confidently, and consistently - online and in the real world.
Through structured lessons, practical frameworks, and ready-to-use templates, you’ll learn how to position yourself with intention and turn your experience into influence that drives real opportunities.
Inside the Lab, you’ll learn how to:
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Define your niche, audience, and point of view
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Clarify your message and optimise your profile for impact
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Build a content strategy you can actually sustain
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Use AI tools to support consistency (without the overwhelm)
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Create high-quality posts using proven frameworks and templates
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Develop a visibility rhythm that builds trust and attracts the right people
What you’ll leave with:
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A clear and credible personal brand foundation
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A repeatable content and visibility system
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Proven templates, prompts, and cheat sheets to remove guesswork
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Optional access to a private WhatsApp group to support your growth
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A 30-day roadmap to build momentum and stay consistent
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The confidence to show up both online and offline with authority
Week-by-Week Roadmap
(Your 6-Week Visibility Blueprint)
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WEEK 1
Personal Brand Foundations
WEEK 2
Build Your Content Pillars
& Messaging
WEEK 3
Content Strategy + Posting Rhythm
WEEK 4
Post Writing Clinic
WEEK 5
Network Growth & Engagement
Strategy
WEEK 6
Thought Leadership, Video & Future Planning
Perfect for founders, established professionals, and C-Suite leadership teams that want to:
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Build a consistent, authentic presence that reflects who they really are
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Grow a network that leads to meaningful opportunities
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Attract aligned clients, partners, roles, or board positions
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Translate online visibility into real-world influence and impact
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Show up with clarity and direction during a period of growth or change
This has been taken by MBA graduates, 30+ year CEOs, first-time founders, and individuals navigating career transitions - all looking to align their presence with where they’re going next.
Who It’s For?
Testimonials
“I used to scroll without knowing how to engage or build my presence. The LinkedIn Lab gave me clarity, a usable framework, and the confidence to show up intentionally. Helen’s straight-to-the-point guidance focuses on what truly works.”
Sanketh Koka
C-Suite Executive, Dubai
“I joined The LinkedIn Lab and finally learned how to show up on LinkedIn with a clear, authentic voice. Helen’s step-by-step approach makes it easy to advise, inspire, and solve real problems for your audience. It’s practical, confidence-building, and already benefiting me and New Evolution Design & Build. I highly recommend it.”
Thomas Edmonson
Sales Manager, Dubai
“When I joined the LinkedIn Lab, I was already active on the platform — but I didn’t have a clear sense of what my authentic voice actually was. Helen’s frameworks and her honest, straight-from-the-hip guidance helped me cut through the noise, sharpen my message, and finally show up in a way that feels like me.”
Kuntal Malia
AI Executive, Dubai
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Meet the Coach
Helen McGuire is a LinkedIn Top Voice, award-winning exited impact founder, and executive visibility strategist.
She built and scaled two global businesses, including Diversely, which was acquired by The Access Group, and now works with founders, CEOs, and senior leaders to turn their experience into influence.
Through her work with global organisations including Meta, HSBC, and Amazon, she has built visibility that leads to tangible outcomes from clients and partnerships to speaking, press, and board-level opportunities.
The LinkedIn Lab brings together the exact frameworks, strategies, and tools she has successfully used time and again distilled into a format you can apply in your own time.
